About ASFT:

Auto Sales Force Training, (ASFT) recognizes that todays consumers have a greater knowledge base and understanding of the automotive sales industry. They have a host of tools available to them to be able acquire this information quicker, easier and inclusive of your costs. No longer are customers tied geographically to a specific dealership as the Internet has broadened their buying reach. The digital forum has indeed made an impact on our industry but there remains a constant denominator, that is your salesperson. The salesperson is still a relevant piece of the puzzle that can have an impact. Have your sales people adapted to the changing world of automotive sales?

ASFT has created an intensive, strategic sales training platform that uses a digital approach that is tailored to the evolving automotive industry and today's multi-generational audiences.  ASFT understands that when your customers defensive barriers are up and often amplified by the salespersons actions, then it is difficult to project your message and even more so for the customer to absorb it. ASFT trains a variety of techniques that assist in disarming and lowering your customers defensive barriers. Techniques that give your sales team control and build strong relationships.

Hi, my name is Drew Gillan and I operate a company called Auto Sales Forces Training Inc.  I have been in the auto industry since 1991 succeeding in the full gamete of front end manager positions for Domestic brands, Import and Luxury brands. 

The success that I achieved is attributed to my passion to do things the right way and not to skip steps. I recognize that process is the key to succeeding and that indeed we are creatures of habit and that good habits are harder to develop than bad ones. Good habits, behaviors and best practices are used by those that continually practice and work on them. I am a believer that leading by example, mentorship, and effective coaching is the way to inspire and change behaviours of those people that we manage. Inspect what you expect.

I'm passionate about improving the way that sales people engage with your customers. I would love to discuss how we can help your team improve their skill set and grow your business.


Whether you think you can or you think you can’t, you’re right.
— Henry Ford
Attitude is a little thing that makes a big difference.
— Winston Churchill
We are what we repeatedly do. Excellence, then is not an act, but a habit.
— Aristotle

Find Out more about ASFT


Auto Sales Force Training